The 18-24 teen market of retailers have long created signature designs to distinguish themselves but Forever 21 has captured the spirit of fashion with its fast approach to delivering cutting edge fashion at a low cost.
Analyst Lorraine Hutchinson, Paul Alexander, and Jessica A. Lebo at Bank of America states that “the most transformative retail concept” and “Forever 21 is becoming too big for the specialty retailers to ignore,” “At this size, rapid growth could have ripple effects on the other retailers as Forever 21 takes more share.”
In 2008, Forever 21 SVP Christopher Lee told the Los Angeles Times that the company’s goal is to become a “global retail conglomerate.”
Sky Ferreira for Forever 21
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