Valentino Expands His Brand Visually With Museum of Images and Runway Shows

A museum of this capacity can easily span over 100,000 sq. ft., however, Valetino chose to use kilobytes of data to capture over 50 years of his life’s work. This virtual museum will include over 300 dresses from Valetino’s archives as well as sketches, illustrations, ad campaigns, editorials and photos of events and red carpet moments. A library of 5,000 images and 95 runway show videos.

Valentino explains in an interview with WWD:

I see it as part of my legacy. I am happy that thousands of students, young designers and fashion people will be able to see and study my work in every aspect of it, and in a manner easy and accessible for the younger generations. But it is also important to remember things of the past, to review the fashion that has shaped our lives. I would call it ‘Future Memory.

The museum’s digital design includes Roman Architecture and lighting tributing Valentino’s first built fashion house that was established in Rome. Giancarlo Giametti, Valentino’s business partner, was excited about this 24/7 museum and thinks there will be more of them in the future. Giametti and Valetino will stream their press conference live on youtube on Dec. 5.

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