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The postings on this site are my own and don’t necessarily represent BCBG Max Azria Group’s positions, strategies, or opinions.

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NYFW Designers Still Prefer Caucasian Models Over Non-Whites

Style601.com

jourdan-dunn-karlie-klossImaging and branding for fashion designers have been as influential as the designs themselves. Jenna Sauers, a writer for the popular feminist blog Jezebel, has been analyzing and reporting on the racial diversity of models at New York Fashion Week starting Fall 2008. Reports show a mere four percent change from 2008 until now. Thirteen to Seventeen Percent non-whites have walked the runway at NYFW.

According to Aussie Fashion Blogger Demi statements like ” The designer isn’t racist, they simply have a vision and (insert minority here) may not have been right for the collection.” have been the response for most designers.

Models from other designers like Tom Ford, Riccardo Tisci, Saint Laurent, Gucci and Burberry are casted by dynamic duo Nicoli and Ananna and they have been able to cast a diverse range of models with success and still compete as top brands.

But is that truly diversity with only…

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Esquire Set To Launch Network With NBCUniversal

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NBCUniversal’s G4 gets a rebrand by Esquire Networks.

Hearst Magazines company, Esquire, planned a launch of their network on Aprill 22; that launch has been postpone for the summer. G4’s focus on tech and gaming will continue as Esquire rebrands the network and will be adding “entertainment, food, fashion, women, humor, travel, competition, danger and more,” according to a press release issued in February.

“We have an opportunity to launch with more original programming than we had envisioned,” Esquire Network general manager Adam Stotsky said Monday. “In order to give our viewers a more substantial program offering that showcases the breadth of the Esquire Network, we are pushing our rebrand to the summer.”

The networks previously negotiated programs include the Ryan Seacrest-produced “How I Rock It,” where NBA All-Star Baron Davis profiles athletes, musicians, celebrities and other personalities as well as “Risky Listing,” which will explore the “exclusive, intensely competitive…

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The Devil Wears Prada 2?

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Author, Lauren Weisberger, has put together a sequel to the Miranda Presley Meryl Streep led story, Revenge Wears Prada: The Devil Returns.

This 2003 roman à clef has began again picking up eight years after former Runway magazine assistant Andrea “Andy” Sachs parted ways with Miranda Priestly on bad terms. Andy is now editing The Plunge, the hottest bridal magazine around, alongside Emily, her one-time Runway nemesis turned current BFF. While Andy is planning her own wedding to Max, a handsome media scion, she remains haunted by her impeccably heeled former boss — and the magazine world being as small as it is, it’s only a matter of time before she runs into the legendary editrix once again.

Check out Revenge Wears Prada available June 4.

Will Anne Hathaway, Meryl Streep, and Emily Blount return to reprise their characters?

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Forever 21 A Fashion Forward Favorite

Style601.com

Style601_Forever21graphic-01_web2Forever 21’s fashion forward model is a favorite amongst teens. Teen retailers like Aeropostale and Abercrombie & Fitch are feeling the squeeze.

The 18-24 teen market of retailers have long created signature designs to distinguish themselves but Forever 21 has captured the spirit of fashion with its fast approach to delivering cutting edge fashion at a low cost.

Analyst Lorraine Hutchinson, Paul Alexander, and Jessica A. Lebo at Bank of America states that “the most transformative retail concept” and “Forever 21 is becoming too big for the specialty retailers to ignore,” “At this size, rapid growth could have ripple effects on the other retailers as Forever 21 takes more share.”

In 2008, Forever 21 SVP Christopher Lee told the Los Angeles Times that the company’s goal is to become a “global retail conglomerate.”

Sky Ferreira for Forever 21

WHAT ARE YOU FORECASTING AS A THE NEXT MEGA BRAND?

Look out for “What’s Your Favorite Brand”…

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More Business Than Pleasure

Everyone always thinks that being envolved with the film and fashion industry is all fun. In fact it’s takes a lot of hard work and patience. Even someone with a decent résumé with a few A listers can find themselves lost in the mix of things. Unfortunately, the outside world doesn’t quite understand or even respect what it takes to be successful in this business. It seems like even a lot of supporting positions don’t even know. Management, Agents, Attorneys, etc.

Writing can be a great escape from the mundane and clueless outside world. So many professionals in film and fashion influence much of how we think and perceive over the world around us. Yet our attitudes towards industry professionals seem to carry a lot of negativity especially here in Atlanta.

Right now I have one feature set in NY stuck in placement for the last three years, a pilot set for Atlanta that I’ve been trying to get shot for the last year and now currently developing a film+fashion brand from the ground up.

I guess you can say I’m trying to stay busy. Oh yeah and a mother who thinks I should be applying for minimum wage jobs in the meantime. Sorry I’ve gone to college as well as done some post bachelors work. That may be slightly misplaced energy. I actually worked a few part time jobs while writing but it seemed to be a cut off point when I wanted to either work full time or move into management role. Try explaining not following up on years of hard work when you meet that opportunity to pay student loans and start a family because you we’re wresting a dead end job that your mom wanted you to get.

My film+fashion brand is off to a pretty good start. I’ve been working with Fashion/Graphic Designer Camilla Behrens and I have a celebrity stylist interview coming up. It should be exciting. I will keep everyone posted.

Cedric Armand